Selected work / 03 · Paid Social Campaign
Left On Friday
A suite of static, carousel, and motion ads designed for paid social, translating Left On Friday’s playful swimwear world into modular campaign assets across story, feed, and Pinterest placements.
Overview
I developed a series of static and motion concepts using a mix of product imagery, lifestyle photography, collage layouts, animated typography, and format-specific resizing for Meta and Pinterest placements.
Static ads, carousel ads, MP4 video ads, resized social formats
Art Direction, Paid Social Design, Motion Design, Layout System
Built For Variation
The campaign was structured around repeatable creative formats: product-led statics, persona-based carousels, scroll-based motion, lo-fi lifestyle edits, and graphic brand moments. Each concept was designed to flex across placements while keeping the brand’s visual language consistent: clean product focus, playful vacation energy, tactile collage details, and concise copy hierarchy.
Static Ads
Static concepts focused on immediate clarity: product, headline, use case, and mood. I used oversized product moments, editorial collage, and direct headline treatments to make each asset readable at mobile scale while still feeling playful and brand-aligned.
Video Ads
Motion concepts used simple, repeatable structures: horizontal product movement, animated type, lo-fi lifestyle footage, and brand-forward pacing. Each video was adapted across multiple paid social ratios, with layout adjustments made for legibility, crop, and product visibility.
