Selected work / 02 · Print
SheaMoisture Magazine
Created for the Hot Off The Press pop-up activation, the magazine transformed the campaign message into a tactile editorial experience guests could hold, browse, and take home.
Overview
A beauty magazine built as a physical extension of the pop-up world.
Inspired by nostalgic editorial culture, salon conversations, and the ritual of flipping through magazines for beauty inspiration, the piece was designed to feel collectible — part lookbook, part styling guide, part brand manifesto.
The magazine brought together:
• trend-driven hair inspiration
• product education
• creator storytelling
• cultural moments
• campaign photography
Outcome
A 60+ page branded magazine distributed during SheaMoisture’s Hot Off The Press pop-up.
By translating the campaign into an editorial format, the magazine created a cohesive narrative thread across print, environment, and consumer experience.
The final piece elevated product education into a visually engaging brand moment.
