Nexxtina Lab by Nexxus
Nexxus
- Role
- Graphic design
- Scope
- Event brochure
Presentation folder
Event concept and all photography by Gradient Experience ↗
I designed the brochure and chrome folder for Nexxtina Lab by Nexxus, working within the event theme created by Gradient Experience.
Print design: Judy Kim Anthos · Event photograph: Gradient Experience
The printed piece
Keraphix product information on one side. Event touchpoints on the other. I organized both into a compact bifold with a purple gradient cover, housed in a chrome folder.
The event, by Gradient Experience
View the original post ↗
For @nexxushaircare Nexxtina Lab, every surface was engineered to make science feel luxurious.
A West Hollywood estate became a next-generation salon built in chrome, lilac light, and liquid crystal. Clinical precision wrapped in glamour.
Brushed chrome risers, mirrored trays, glass beakers, flasks, and graduated cylinders turned hair-care R&D into a sensory language. Bites arrived on petri dishes. Cocktails poured from a scientific squibb funnel and froze around a bespoke branded ice stamp. Purple Pantone ran through everything, from the deep-violet wine wall to the glow of the KRT Vault below. Brand ambassadors moved through it in white power suits and screen-printed lab coats, equal parts stylist and scientist. Even the gifting kept the code. Matte black bags, embroidered silk pillowcases, sleek silver hair adornments.
The result felt less like an event and more like stepping inside the formula itself, where strength, science, and style share the same reflection.
#GradientExperience #Nexxus #ExperientialDesign #BeautyMarketing #EventDesign
Event concept and all photography: Gradient Experience
@gradientexperience ↗